Here I would like to outline trends, and the types of people globally that are the driving forces behind these trends.

One can tentatively, identify five types of people globally, with regards to their perspective on materialism and business.

The Moderns
The Modern people have a liberal mindset, they live in large cities, they enjoy the latest consumables, including new gadgets, new fashion.
Let me be very clear here, I am not against consuming per se.
There exists however a very clear opportunity, to globally move beyond the conspicuous consumption that the very few, very rich ( materially speaking ) currently enjoy.
The possible synthesis here is for us to work for very innovative solutions where all, or nmostly all the consumables will be produced so as to be recycled back to Gaia,
this is already happening, and the circle will be closed when the Moderns becomes slightly more open-minded, realizing their affluent, hectic city lifestyle is dependent on the surrounding
Gaia.
A very important beginning step is for a pioneering group amongst the Moderns to begin to shift their worldview from
scenery, to nature, to Earth, and eventually, to Gaia.
This can easily be explained ( to them ), since most Moderns are rational, as a systemic issue.

( the other four types to follow )