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Sweden
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Re: On being human
Sat, November 8, 2003 - 7:06 AMGreat article.
(For others reading this thread, "on Being Human..." is the lastn article listed on that page)
Sort of like Cluetrain 2003, and I mean that as a compliment.
Most people and businesses don't realize this yet, but I truly believe the future of business will be very different. People will start to buy product and services from companies that mean something, companies with real values, companies that can communicate with.
The terms "brand" and "marketing" have been poisoned by the activities conducted in those names in recent decades. When I hear "brand" now, the first thing I think of is "corporate". Major "brands" are usually owned by faceless corporations that care most about profit, and don't have any opinions about important things that matter to people. I think more and more people have had enough of this - in the future, companies with real values, who engage in real communication with customers (people) will be the most successful. The rebirth of business.... :-) -
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Re: On being human
Sat, November 8, 2003 - 7:45 AMGood points, Mark.
Part of corporate extending of brand is fairly proportional to their reach via mass media. That is, there is this direct relationship between brand extension to the individual, and how that individual gets their media.
With the media entering what is imo an era of high flux (and perhaps even varying degrees of chaos), this dynamic is going to change the way corporations extend their brand, and give rise to new oportunities to extend individuals 'brands'. Like we're doing right here and now, for example.
Which I think, will lead to what you speculate what might represent a successful business model in the future. Brand extension on a more personal, customizable avenue of communication.
Indeed, a rebirth of business...
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Re: On being human
Sun, November 9, 2003 - 3:47 AMThe good news here is there are people out there that are already connecting with big corporations, or rather, people in them, for which the light already has been switched on.
Let me give you an example :
I'm currently talking with a big corp where I've pointed out that they have thousands of employees that is seriously interested in providing good stuff to their customers.
They also have very loyal customers that really want to own all the cool stuff that this company provides.
And then, there's this humongous website, absolutely impenetrable, for employees and customers alike.
Fun, isnt it ?
As soon as we, a critical mass of people gather and create a cluetrainish living document, and hook it up with FOAF, RDF, OPML, XML; and, big and, also start to own our own social capital,
the confusion will be over,
and the long rein/long boom of intermediated mutuality will begin.
Companies will stumble upon each other, fighting to offer us what we want.
So, perhaps the only question worth focusing our efforts around is :
What, exactly *do* we want ?
This will happen in the next two years,
not because I want it to happen,
rather, the combination of corporate greed and
individual postmodern disenfranchisement points that way.
As soon as we begin to see these two evils as forces driving the emergent solution, we can help midwife the rebirth. -
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Re: On being human
Sun, November 9, 2003 - 9:25 PMIsn't the organization ALWAYS the trick? It's hard for me to envision a corporation whose employees are all in communication with its customers--and an equivalent amount of work still being done.
Oh wait, we're already talking about greed here. My bad.
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Re: On being human
Sat, November 8, 2003 - 7:27 AMA relevent and timely thread, John! As per usual, I'm trying to do too much with too little time and energy, so I have scanned some of the material, but would like to reserve opinion until I have had a chance to brew it all in my mind some.
There is still much to be sorted through regarding the hype around branding (Fast Company magazine comes to mind, but not necessarily in a bad way) and how this can still play a significant role between adaptation to evolving information technologies and how societies are going to manage and organize themselves within and overlaying this base unit adaptation. -
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Re: On being human
Sun, November 9, 2003 - 3:56 AMAs soon as we implement a base unit of open and bricolageable tools, and start to share social capital, while still retaining ownership of it
( social routing, being our own intermediaries )
the rest will coalesce around that.
One crucial thing to un-learn is our old way of seeing things as polarized and believing we have to side with the good guys.
Example :
Microsoft has now released mywallop.
I'm very very interested in staying in touch with everyone that understands this is a good sign. -
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Re: On being human
Mon, April 19, 2004 - 3:20 PMI'm not sure i understand the idea of 'sharing social capital'...is that socialism? Is that like the dairy industry? is that like a small community with a few farms selling and distributing its products?
The Weston A price Foundation wants to bring back small family farms with unique cheeses as in europe. i think it would take a whole town/city to support a farmer and make this work. but this would return creativity and self distinction and pride to each community involved. The control of the product woulld be up to the members not up to the gov. -
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Re: On being human
Mon, April 19, 2004 - 10:53 PMI'll try to explain, Mary Anne, social capital, is just a description of what happens when people gather together, helping each other with things they want to do and experience.
This can also be complemented by the interaction in the social networks, for instance here in tribe, helping each other in various ways.
As soon as we recognize we own our social capital, there will be a tipping point, from us defining ourselves as passive consumers, to proactively pursue a much more wholesome active lifestyle, we'll become "prosumers".
The corporations, who only exists by the money/attention/energy/interaction we provide,
will organized more in line with what we truly want.
This is not Socialism, rather I would like to describe it as the next step in the evolution of society, some people have already begun to use the phrase "Natural Capitalism" and Network Capitalism".
As long as we dont own and share our social capital,
but give it away to corporations,
the current dysfunctional system will remain. -
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Re: On being human
Tue, April 20, 2004 - 3:30 AMOwn up to? Here in tribe we help one another but when you refer to 'giving it away to corporations' do you mean we ought to be selling it ?
And while Monsanto now Syngesta is taking over the land it seems like permaculturists and organic farmers and others could band together and descend upon the american farmer with new alternatives and even help them out. I dont know if there is stock in such things but america ought to be investing in its life support which is food and water and not leaving it up to corporations and governent control. When people pay their taxes they ought to be able to put that money where they want it...insteadof into campaign finance ...put it into a dairy farm or a grain farm...to help with machinery costs, so that the farm itself would be a co-orporation owned and operated by community and members.
Unfortunately i couldnt read those articles my computer seems to be missing some software to open the files. I hope to have that fixed.because this sounds like a very good idea. It sounds more like the world i would like to live in.
I remember reading how split our country is during the election and something to the effect that the 50% are so spread out and out of touch with one another. Bringing people together is the way to gain momentum and power.
As for company workers I know they become dissillusioned when they can work all their lives for someone and then be let go just before its time to gain their pension. That has to stop. it is totally exploitive. And workers do much better when they feel they are in the decision making. I f I feel i am going to lose my job for expressing my opinion then what is the point. But if i am someone with self awarness and now what I have to offer as part of a coalition , well hey Im on the other side of the fence.
But one lesson here is...all successful corporations seem to be bought out...that is how we now have giant oligarths. To form substantial communities based on self suficiency..there can be no more selling out. And means and ways established to prevent this. People will need to realize as you say the social capital that they have which cannot be traded or given away to any other authority. It is not a get rich scheme it is a survial life style. Perhaps the word survival is too minimalist...as in the tv show...certainly I mean for it to be come prosperity but within the gaia of life support.
This is great what you are doing John. i think I can learn a lot here. -
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Re: On being human
Tue, April 20, 2004 - 4:52 AMThanks, as we all can learn a lot from you !
I know you are very busy in other tribes, take your time,
and take good care, Mary Anne.
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Not selling it in the old meaning.
The Web is already here, providing us with a way of socially networking first, with the people inside the companies, then,
we could decide if we would like to work, partner, engage in barter, buy, sell, provide,
There is a whole ecology of future business transactions possible in the future, provided we think and feel and act, people first, business second. -
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Re: On being human
Wed, April 21, 2004 - 4:57 PMThis tribe has been so helpful and already has changed my outlook. Thanks, John -
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Re: On being human
Thu, April 22, 2004 - 3:41 PM"people first, business second"
and a big yes to that! -
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This is the maximum depth. Additional responses will not be threaded.
Re: On being human
Fri, September 24, 2004 - 12:13 PMlol, all we have to do now is convince the Republicans who happen to have the presidency and a majority in the House, Senate, and Supreme Courts
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