What makes sense is a concept which incorporates trancendence of culture and time itself; something that is based on self regeneration. Something that lasts. This is very different from the current wastefull standard of quick-cash trend-based planned obscolesence and will require a lot of "un-learning" of established marketing formulas and the counter acting of peer pressure driven consumerism.

As pointed out somewhere earlier, it will soon all become about meaningfulness. What is meaningful? That is the question. To the individual, that can be a personal issue. From a marketing perspective, the real question ought to be: what's meaningful to the widest demographic?

People are increasingly tapping into their global interconnectedness; global awareness; global responsibility... The individual CAN make a difference, even on a global scale. The internet is largely responsible for this rapid transformation of single minded perspective. The internet is after all a true open ended concept in and of itself. Soon words such as renewability, re-generation and re-invention will permeate the widest reaching marketing campaigns as ecological awareness is slowly but surely on the rise. Then again, so seems facism.

At any rate, education or the free flow of information (to counter propaganda) seems crucial to the survival of any new earth friendly sensible and wide reaching models. And somehow the resources to do this must also be generated in non conventional manners to stand the best chance against the current more powerful standards. Clever concepting will determine everything.

Just my humble oppinion and nothing new by any means.